Harvest is the most favorable time of the year to engage your target customer base.
With so many agents attempting to grab your target market’s attention, playing to your strengths is a must.
To your customers, nothing is more “winery” than harvest.
How are you planning to use this to your advantage?
Not every tasting room model works for an old-fashioned grape-stomp recreating “I Love Lucy”.
Come on, we can be more creative than that.
Bringing grapes to the tasting room daily is easy; you already are collecting samples.
A refractometer costs $15-$25 on Amazon, taking the grape sampling to the next step and inviting your customers to peek behind the curtain into the enologist’s lab. It’s teachable moment about Brix and what we are looking for to make the picking decision.
Tours of the crush pad are well worth the work to make them safe.
There’s a wide range of experiences that can be offered tied to harvest, it’s “winemaking LIVE”, so you can impress a sense of urgency to come see it.
Beyond the tasting room experiences, your brand can get extra attention now.
Your team has a free pass to share winemaking happenings on all of your communication platforms.
- Interview that Australian cellar intern. Their accent plays well on video.
- Follow your Assistant Winemaker through the vine rows while they pull samples.
- Take a camera to the lab and document the process; ask the enologist to explain what’s going on. How many analyses are run daily?
Engage your audience. Make them participate. Show them pictures and ask them to guess. Offer some prizes for the winners.
From here to the point all lots are pressed and barreled, the winemaking angles to share are countless.
The knowledge you share, and the creative, smart ways in which you do it build your brand’s image, which in turn supports the premium you charge; so it goes straight to your bottom line.
Flex your winemaking in your marketing!
And if you are running low on ideas or time to execute them; or want a fresh look at your brand's sales and marketing; give us a call or send us an email.